The biggest mistake home sellers make when choosing a listing agent is to select an agent based solely on two factors: the highest list price for your home and the lowest commission.
At first glance, the seller might say, "What? Are you nuts?" because the sellers want the highest possible price and pay the lowest commission. However, these two criteria have very little to do with hiring a competent agent and, in many cases, are completely irrelevant.
Read on for tips on how to choose a real estate agent that's best suited to you.
There's a lot of agents out there. So how are you choosing? Go ahead and ask your pals for referrals, but don't fall into the trap of picking an agent just because of rave reviews. The old mantra of location , location, location applies to real estate agents as much as to homes. You want an agent who knows your area very well. If they've spent time in the area, they 're going to know how to market your house there.
Do a quick online search name for the real estate agents you've identified. Online reviews are the next best thing to do with a personal referral. Read what the people in your area say about the recommended real estate agent. And take note of how the agent responds to negative reviews.
Once you have some potential, send them an email or call their office, then sit back and wait. This is your first test of the key component: how responsive is your agent going to be? Ideally, she's supposed to get back to you the same day. "If it takes more than four business hours without a decent explanation, then be careful. Imagine if you have competing offers on the table, or if there's a problem with your home inspection. You don't want to ask yourself where your agent is and whether you're going to hear back from her.
Everyone knows that to sell a house quickly (and get the big bucks) you need to get as many eyeballs as you can. And the way to avoid the agent 's ability to do that is to ask the following questions:
Your initial conversation with a prospective listing agent should be like any job interview: don't be afraid to ask some tough questions right off the bat. ,A good agent is supposed to know his stats, and any dancing around these numbers could mean that he's hiding something the following should be asked:
Real estate agents are not equal; they are unique. Each of them has its own marketing techniques and advertising budget. By choosing an agent with a large advertising budget and company dollars to match it, you may gain greater exposure to a larger number of buyers. This is ideal because reaching a larger number of prospective buyers is equal to a better chance of getting a good offer.
Why would an agent work willingly for less than a competitor? There is always a reason why a broker or real estate agent would have discounted a real estate fee. Sometimes it's the only way the agent feels that it's possible to succeed in a highly competitive business, because otherwise the agent can't stand apart from the competition for service, knowledge, or negotiating skills. If the only benefit the agent brings to the table is a cheap fee, ask yourself why. Is the agent desperate or unqualified for business? Consider these issues before you commit to working with an agent.
Sometimes full-service agents negotiate a lower commission under special circumstances such as:
Sexton Group Real Estate Property Management in Berkeley, California is a boutique real estate company specializing in residential sales as well as property management services for properties throughout the San Francisco Bay Area. We have 2 offices to serve you, one in the heart of Berkeley and the other in the heart of Lafayette, California. The Sexton Group encompasses the essence of Berkeley’s charm and Lafayette’s family-oriented vibe all with a relaxed, down-to-earth nature. We are an amazing group of agents whose wealth of experience spans more than 25 years in the industry. Looking to sell a home in Contra Costa or Alameda County? Contact us today for your free consultation!